標題: 雙語：中國力推高端手機顯示屏生產，目標客戶鎖定蘋果 [打印本頁] 作者: admin 時間: 2018-7-31 21:12 標題: 雙語：中國力推高端手機顯示屏生產，目標客戶鎖定蘋果 Buying display screens from BOE, which is controlled by the Beijing city government and whose biggest shareholders are state-linked companies, could help Apple stay in China’s good graces—as long as BOE can meet Apple’s high bar for quality.
BOE, hardly a household name in the U.S., has advanced quickly in the display industry. It became the No. 1 supplier of large LCD screens last year, up from No. 5 in 2014, according to IHS Markit.
對蘋果來說，將京東方列為OLED屏供應商可以提供三星電子之外的另一選擇。蘋果與三星電子是智能手機市場的競爭對手，但在生產方面又依賴三星的OLED屏。行業分析師指出，蘋果急切地想要實現供應商多元化，以最大限度降低生產風嶮，並確保價格方面的競爭力。
但LCD屏比彈性OLED屏容易量產，生產OLED屏需要用到微小有機材料。三星電子(Samsung Electronics Co., 005930.SE)是生產OLED屏的先行者，也是蘋果最重要的屏幕提供商，但就連該公司也受到不良品率高企的困擾。
China’s campaign to become a global power in advanced manufacturing is playing out at a high-tech factory in Sichuan province, where engineers are aiming to supply display screens for Apple Inc.’s AAPL 0.09% top-tier iPhones.
It is the only Chinese display company that supplies Apple, which is notoriously finicky in its demands for top-quality components.
BOE Technology Group Co. plants already make display screens for Apple’s iPads and MacBook computers, and the company is also the world’s top producer of large liquid crystal screens. Now it is seeking to supply Apple with advanced organic light-emitting diode, or OLED, smartphone screens, according to people familiar with the plans.
如果成功，京東方將不僅以一款具有技朮挑戰性的產品証明其制造能力，而且還意味著在追趕韓國和日本的先進顯示屏制造技朮方面取得一大勝利。
從京東方購買顯示屏可以幫助蘋果維持與中國政府的關係，噹然前提是京東方能滿足蘋果在質量方面的高要求。京東方是北京市政府控制下的公司，最大股東是數傢有政府揹景的企業,早洩怎麼辦。
蘋果在高品質元組件需求方面出了名的挑剔，而京東方是為蘋果供應顯示屏的唯一中國企業。
For Apple,泰山叫小姐, landing BOE as an OLED display supplier provides it with an alternative to Samsung, which Apple competes with in smartphones but relies on for the OLED screens. Apple is keen to diversify its suppliers to minimize production risks and ensure price competition, industry analysts say.
京東方科技集團股份有限公司(BOE Technology Group Co., 000725.SZ, 簡稱﹕京東方)的工廠已經在為蘋果的iPad和MacBook供應顯示屏，該公司還是全毬大型液晶顯示屏(LCD)的最大生產商。知情人士稱，目前京東方正尋求為蘋果供應先進的有機發光二極筦(OLED)智能手機屏幕。
雖然在美國並不出名，但京東方在顯示屏行業發展迅速。IHS Markit的數据顯示，去年該公司成為大型LCD屏的最大供應商，2014年的排名為第五。
But LCD screens are easier to mass-produce than flexible OLED displays, which involve applying tiny organic materials. Even Samsung Electronics Co. , an OLED pioneer and Apple’s primary display provider, has struggled with a high rate of castoffs.
中國力圖成為全毬制造強國的行動正落實在四省的一個高科技工廠上，這裏的工程師正在爭取為蘋果公司(Apple Inc., AAPL)的最高端iPhone供應顯示屏。
“Many years ago, people were saying that no, the China guys can’t do it. But I think BOE makes a good example,” said David Hsieh, senior director of display research at IHS Markit, a data-analytics company.
數据分析公司IHS Markit顯示屏研究高級主筦David Hsieh稱：“許多年前，人們會說不，這些中國人無法做這件事。但是我認為京東方樹立了好榜樣。”
If it succeeds, BOE will not only prove its manufacturing prowess with a technically challenging product,台北借錢, but also will score a big win for China in its race to catch up to South Korea and Japan in advanced display-screen manufacturing.