【创意分享】趣味包装設計美學

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“用意见意义的插画来刻画饮料的口胃”

這是一款来自克罗地亚Ekipa品牌的康普茶「Kombucha」。它是一種發酵茶，由茶、糖、再夹杂细菌和酵母菌的共生菌一块兒發酵而成的一種康健饮品。

This is a "Kombucha" from the Croatian brand Ekipa. It's a fermented tea, a healthy drink made from tea, sugar, and a symbiotic mixture of bacteria and yeast.

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Ekipa的茶饮包装設計是由来自克罗地亚的BAM！创意設計事情室。灵感源自Ekipa但愿這是一個布满活氣的世界，来刻画饮料的味道。

Ekipa's tea drink packaging design is by the creative design studio BAM! from Croatia. Inspired by Ekipa's desire for this to be a vibrant world to portray the taste of the drink.

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打開網易消息 检察出色圖片

打開網易消息 检察出色圖片

在EKIPA的包装設計中，應用了丰硕多彩的色调作為基底，并搭配有活氣的“脚色”與原質料举行互動，意味着產物和品牌自己的特點天然、康健與活氣，讓总體视觉上的“世界”布满着兴趣。
In the design of EKIPA's packaging, colorful hues are used as the base, and dynamic "characters" interact with the raw materials, symbolizing the natural, healthy and dynamic characteristics of the product and the brand itself, making the overall visual "world" The overall visual "world" is full of fun.

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打開網易消息 检察出色圖片

该設計的怪异的地方在于该品牌想推出夏日最康健的饮料，是以設計以最丰硕多彩的方法举行着。它是布满意见意义性的包装，恍如引入了一個全新的色采世界。不但看上去丰硕有趣，味道也是康健甘旨！

The uniqueness of the design is that the brand wanted to launch the he泡腳養顏,althiest drink of the su妹妹er, so the design was done in the most colorful way. It is packed with fun, as if introducing a whole new world of color. Not only does it look interesting, it tastes healthy and delicious

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打開網易消息 检察出色圖片

打開網易消息 检察出色圖片

打開網易消息 检察出色圖片

打開網易消息 检察出色圖片

Design：BAM! creative studio

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